Xin Sheng Chinese Choir NYC
Xin Sheng Chinese Choir NYC is an independent Chinese choir founded in New York City in October 2023.
The project focuses on building a clear and contemporary visual identity for a fast-growing choir community dedicated to empowering individuals to sing with confidence and reimagining Chinese-language choral music within the global diaspora. Alongside regular concerts, the visual system supports the choir’s presence at cross-cultural events and public stages, including performances at NYU, Columbia University, events hosted by the Chinese Consulate in the U.S., and a special performance at the United Nations General Assembly Hall in June 2025, helping Chinese choral voices be seen and heard on international platforms.
The project focuses on building a clear and contemporary visual identity for a fast-growing choir community dedicated to empowering individuals to sing with confidence and reimagining Chinese-language choral music within the global diaspora. Alongside regular concerts, the visual system supports the choir’s presence at cross-cultural events and public stages, including performances at NYU, Columbia University, events hosted by the Chinese Consulate in the U.S., and a special performance at the United Nations General Assembly Hall in June 2025, helping Chinese choral voices be seen and heard on international platforms.
Communication Design // Visual Identity Design // Community-Centered Design // Cultural Branding
